Featured Projects
Influencer & Creator Integration
Oreo
Project:
Oreo Wafer Influencer Campaign
Objective:
Oreo wanted to amplify awareness for Oreo Wafer through an influencer campaign that showcased the simple joy of enjoying Oreo Wafer in everyday moments. Each influencer was encouraged to interpret the experience in their own unique style, making every post feel authentic, personal, and true to their individual content identity.
Strategy:
1. | Partnered with eight leading Indonesian influencers (200K–10M followers) to showcase how they enjoy Oreo Wafer through authentic, lifestyle-based storytelling.
2. | Ensured each content piece effectively communicated the product’s key selling points while staying true to the influencer’s tone and creative identity.
3. | Acted as the main liaison between influencers and the brand — reviewing, aligning, and approving all content before publication.
4. | Coordinated timelines, deliverables, and post schedules to maintain campaign consistency and maximize audience engagement across Instagram Feeds and Stories.
Result:
The campaign reached over 1.6 million people with 2.5 million impressions, driving strong engagement and authentic storytelling that reinforced Oreo Wafer’s joyful brand image across Indonesia
Marketing agency for lifestyle, hospitality, beauty, fashion, F&B, startups, and creator-led brands. Social media, influencer, and event campaigns. Bali-based, serving worldwide.
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