Featured Projects
Community Activations, Influencer & Creator Integration
Kraft
Project:
Kraft X GoFood
Objective:
To activate a community-focused campaign that supported local food merchants during the pandemic by collaborating with influencers to highlight dishes made with cheese, reinforcing Kraft’s role in everyday comfort food moments.
Strategy:
1. | Selected and managed 16 food and lifestyle influencers across multiple cities.
2. | Focused content on local merchants serving cheese-based dishes.
3. | Ensured posts delivered Kraft’s community message through authentic, appetite-driven visuals.
4. | Coordinated influencer briefing, content review, and publication to maintain message consistency and impact.
Result:
The campaign reached over 251K people with 286K impressions, generating positive audience sentiment and renewed interest in local food merchants. By connecting creators, communities, and cheese lovers, Kraft strengthened its image as a brand that uplifts small businesses through shared food experiences.
Marketing agency for lifestyle, hospitality, beauty, fashion, F&B, startups, and creator-led brands. Social media, influencer, and event campaigns. Bali-based, serving worldwide.
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