Featured Projects
Social Media Strategy & Content Direction
Isyana Sarasvati, REDROSE Records
Project:
LEXICONCERT Live on Tour 2022
Objective:
Isyana Sarasvati, one of Indonesia’s most influential singer-songwriters and performers, under her own label REDROSE Records, wanted to strengthen her artistic identity and reconnect with audiences through LEXICONCERT Live on Tour 2022, a concert series in Indonesia that showcased her music evolution from pop and opera to metal. The campaign aimed to expand her audience and establish @sarasvatistage as the home of her performance universe, executed under a fast-paced, adaptive environment with minimal supervision.
Strategy:
1. | Planned and executed the social media campaign for LEXICONCERT Live on Tour 2022 in Surabaya and Bali under @sarasvatistage.
2. | Directed the creative and visual strategy, briefing designers and aligning content with Isyana’s evolving artistic image.
3. | Curated and managed influencer collaborations to expand reach and engagement.
4. | Delivered real-time coverage and storytelling during the concerts, adapting quickly to last-minute changes in a fast-paced environment.
Result:
The campaign boosted @sarasvatistage with 12K new organic followers in two weeks, expanding Isyana Sarasvati’s reach beyond her core fanbase and driving strong engagement and attendance for both Surabaya and Bali shows.
Marketing agency for lifestyle, hospitality, beauty, fashion, F&B, startups, and creator-led brands. Social media, influencer, and event campaigns. Bali-based, serving worldwide.
Let's Align
- +62 xxx xxxx xxxx
- workwith@akareastudio.com