Featured Projects
Community Activations, Influencer & Creator Integration
Head & Shoulders
Project:
Head & Shoulders TVC
Objective:
To spark community conversation and awareness around the new Head & Shoulders TVC through an influencer-led activation on Twitter, encouraging audiences to engage with the brand in a natural, discussion-driven way.
Strategy:
1. | Partnered with a Twitter influencer known for ad-analysis content to generate authentic engagement around the TVC.
2. | Used a soft-selling, conversational tone to make the campaign feel organic and relatable to online communities.
3. | Reviewed and refined content to ensure alignment with Head & Shoulders’ messaging while maintaining the influencer’s personal storytelling style.
Result:
The campaign achieved 563K impressions and 121K engagements, with audiences actively discussing and sharing the TVC. The community-driven approach created positive sentiment and strengthened Head & Shoulders’ presence in digital conversations.
Marketing agency for lifestyle, hospitality, beauty, fashion, F&B, startups, and creator-led brands. Social media, influencer, and event campaigns. Bali-based, serving worldwide.
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