Featured Projects
Social Media Strategy & Content Direction
Ikigai Wellness
Project:
Ikigai Wellness Launching Campaign
Objective:
Ikigai Wellness, a new Bali-based wellness brand specializing in the production and sale of premium ice baths, wanted to build brand awareness and establish a strong online presence through social media activation. The campaign aimed to introduce Ikigai to the wellness community, communicate its brand identity, and drive engagement and collaborations through consistent visual storytelling and content direction.
Strategy:
1. | Developed a social media concept and direction that positioned Ikigai Wellness as a modern, premium, and minimalist wellness brand rooted in community and recovery culture.
2. | Built a consistent visual language across content, blending lifestyle, wellness, and product-focused storytelling to make the feed both aspirational and approachable.
3. | Created a content strategy centered around education, lifestyle integration, and the daily rituals of recovery, designed to engage both wellness enthusiasts and industry professionals.
4. | Executed a three-month content rollout, ensuring balance between aesthetics and conversion-oriented messaging.
Result:
The activation grew Ikigai Wellness’ online presence with 800 new followers in three months, attracted brand collaborations, and generated sales leads, establishing Ikigai as a premium and trusted name in Bali’s wellness scene.
Marketing agency for lifestyle, hospitality, beauty, fashion, F&B, startups, and creator-led brands. Social media, influencer, and event campaigns. Bali-based, serving worldwide.
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