Featured Projects
Brand Activation, Influencer & Creator Integration
Dew It
Project:
Dew It Brand Ambassador
Objective:
To launch Dew It’s new body care line through a brand activation that introduced its official Brand Ambassador and strengthened the brand’s presence in Bali’s beauty community.
Strategy:
1. | Identified and shortlisted potential ambassadors who aligned with Dew It’s brand values and audience profile.
Recommended Valerie Thomas as the ideal Brand Ambassador for her dual presence in Jakarta and Bali and her alignment with Dew It’s confident, modern image.
2. | Supported the brand announcement and product launch event, which included press attendance and product trials.
3. | Ensured cohesive exposure across social media, PR coverage, and on-site storytelling during Valerie’s appearance and media interactions.
Result:
The campaign concept won Starbucks Indonesia’s 1 Billion IDR pitch for its strategic clarity and creative strength, successfully translating the brand’s pillars of People, Coffee, and Planet into a culturally immersive anniversary experience.
Marketing agency for lifestyle, hospitality, beauty, fashion, F&B, startups, and creator-led brands. Social media, influencer, and event campaigns. Bali-based, serving worldwide.
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